Electra is known for their creative solutions to the trade booth design area at the yearly Trek World trade show in Waterloo, Wisconsin. For my first big project with the company, I was tasked with dreaming up a 3D world made of paper to set the scene for the unveiling of the 2017 bicycle line. We constructed four full larger-than-life vignettes in which the bikes would live for the duration of the show.
Takeaway: When your creative team tells you to dream big, you do. And apologize for the paper cuts later.
CLIENT :: Electra Bicycle Co,
CATEGORY :: Trade Show Design, Papercraft