Throughout my time at Electra, I've had the opportunity to work closely with the Marketing team to create a plethora of digital campaigns for launches, retargeting, and brand awareness. Each one has its own unique personality, while pushing the boundaries of what the Electra brand looks like. It's been a joy to witness the brand flex and stretch through each project. Our advertising agency has mentioned the unusual success of all Electra ads when compared to other ecomm sites. Great lifestyle imagery and design definitely give us a head start. :)
CRUISER GO! SUMMER CAMPAIGN
MESSAGE :: Looking for an easy to use and fun way to get around this summer? The Cruiser Go!, an e-bike on a classic cruiser frame, is your solution.
AUDIENCE :: Ages 25–45 | Male + Female even split | Coastal communities across the US
SOLUTION :: An animated ad set featuring male and female lifestyle imagery, accented by a bright turquoise and royal blue. The ad begins with the isolated rider, then bars come down vertically to reveal the full lifestyle image and headline.
BRAND RETARGETING AD CAMPAIGN
MESSAGE :: What feeling do you get while riding an Electra bike? Fun. Spontaneous. Unexpected.
AUDIENCE :: End-consumers in North America who have already interacted with the Electra brand.
SOLUTION :: (Another) animated ad set featuring one singular, strong, lifestyle brand image, paired with an hand-drawn "groovy" typeface that offers just enough motion to catch the eye. This set of creative was A/B tested against another, and was outperformed by just a hair.
